This week, YouTube rolled out a new destination devoted to fashion. “Slash fashion,” or YouTube.com/Fashion, will comprise a “beauty today” segment, videos from well known creators, associations with the biggest brands in the industry, and live-streamed runway programs.
Fashion is one of the larger sections on the service, so the decision is not shocking. As per YouTube, between 2014 and 2018, the number of beauty and fashion channels increased more than 6 times. In 2018 alone, they created billions of views. YouTube has included features such as AR makeup tests. Previous fall, YouTube streamed fashion show by Rihanna, and various of its most popular beauty and fashion vloggers have a number of followers. Now, all of this will live below “slash fashion.”
On a related note, Google earlier claimed that will pay $170 Million to settle accusations from the New York Attorney General and the FTC that YouTube unlawfully gathered info from children who use the video-streaming platform. The firm will give $136 Million to the FTC and $34 million to New York, in what the FTC claims is the biggest amount it has ever got in a Children’s Online Privacy Protection Act lawsuit since the rule went live in 1998.
The FTC and the New York AG blamed YouTube and Google of gathering personal info from users of channels targeted at below-13 without gaining parents’ consent or telling them, comprising via the Kids app. YouTube supposedly made millions from employing that info to show targeted ads to users seeing those channels. In the complaint, executives claimed that Google told Mattel that YouTube was “leader in reaching kids age 6–11 as compared to leading TV channels” and told Hasbro that it is the leading “website normally visited by children.” There is no excuse for YouTube’s breach of the law.”