Ever since Amazon started creating its own films it has had to strike a balance between streaming popularity and theatrical success. Movies such as Late Night have been comparatively flops in theatres but widely-seen on Prime, while others have performed fine all over the board. Now, Amazon claims it is going to reduce the window between films arriving on Prime and hitting the big screen, in an attempt to mitigate some of the hesitation related with theatrical launches, and to get them in front of users at home, where the huge numbers are.
In a statement to the media, Jennifer Salke (Amazon Studios head) claimed that the firm is operating on getting films to its Prime users “as soon as achievable.” Part of that indicates fulfilling contractual terms around theatrical launch, but it is all set to take a hit on that if it indicates a pay-off on Prime. She mentions Late Night as an instance, claiming that while it has been employed as a cross to hang Amazon it is still been seen by “millions” of users on the streaming platform.
The upshot is that users are essentially a lot less selective about what they select to see on their handsets, in comparison with what they are set to watch at theaters. Netflix’s agreement with Adam Sandler is a fine example of this.
On a related note, in a decision that is shockingly rare, Amazon Prime has made a decision to launch the new season a few hours early for one of its flagship shows. Tom Clancy’s Jack Ryan season two is accessible now, so fans do not have to wait much longer. If you are preventing trick or treating, then it may make for a good watch, plus it receives series by Amazon out of the way of Apple TV+ and its flood of content.