Do you want soft drink manufacturers should stop employing point systems for reward initiatives and just offer you hard, cold cash? You are about to see your wish come true. Pepsi is rolling out a PepCoin loyalty project that awards you for purchasing both a Frito-Lay snack and a single-serve beverage by sending cash to Venmo and PayPal accounts. If you scan sufficient codes on bags and bottles, you will get a little bit of money. You will have to earn $2 prior to it get added to your account, but this is actual spending money.
The beverage firm tells the media that this is an enduring program. You will not be below pressure to have chips and soft drinks at every given chance, even if there will certainly be a motivation to pick them when you are satisfying a desire at the convenience shop.
This is surely an uncommon marketing, and shows how online transactions have grabbed a grip. It is specifically simpler than transforming points or asking shops to pay users. The question is whether or not users will like the project in huge numbers. In some methods, this is a test to see just how much the snack-wanting crowd welcomes digital cash.
On a related note, Pepsi earlier purchased SodaStream. Hence, it tried its hand at a make-your-personal-drink store, although it is not for the firm’s normal sugar-based drink. The firm has disclosed a water dispenser system that allows you make your own zero-calorie drink. A display interface allows you make it as concentrated as you want, dial in the temperature, and select the flavor (comprising its strength). You can get a cold, strong lime raspberry drink when you wish for something punchy. Or you can get plain uncarbonated water if you are not feeling exploratory.